CHECKLIST - Presentationspdf
CHECKLIST - Presentationspdf
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  1. © 2019 Tamsen Webster, LLCwww.TamsenWebster.comCHECKLISTRED THREAD®METHODSITUATION1. DECIDE OUTCOMESFor me, this needs to .[OUTCOME YOU'RE LOOKING FOR]For the audience, this will.[OUTCOME YOU'RE LOOKING FOR]2. DETERMINE AUDIENCEThis is for,[CLIENT or CATEGORY] who want,[AUDIENCE NEED or DESIRE] value,[VALUE THAT MUST BE PRESENT]but struggle with.[SPECIFIC QUESTION, CONFLICT, or TENSION]3. DEFINE MESSAGE TYPE
  2. © 2019Tamsen Webster, LLC2www.TamsenWebster.comSCRIPTING4.DRAFT YOUR CONVERSATIONAL CASE™When I/wespeak/work with,audience whom you want to act on your idea they often want to knowcommon question your idea, product, or service answersso they can.goal to achieveWhen looking for that answer, they/the usual answersoften focusoncurrent perspective or approachMorethan on.new perspective or approachYet I/webelieve.key finding, value, belief, or discoveryThat's why my/our answer is to,your recommended solution or approachOPTIONAL:Which not only answers their question(and achieves their goal), it also.additional key benefit(s) or "free prize"OPTIONAL:Here's howwe do that:.process or criteria needed to fulfill solution and/or different areas (verticals, departments, etc.) where you workOPTIONAL:So, would you be open(-minded) to?first action you want audience to takeGOALTRUTHPROBLEMCHANGEACTION(S)
  3. © 2019Tamsen Webster, LLC3www.TamsenWebster.com5.FIND THE RED THREAD®GOAL:[QUESTION AUDIENCE IS CURRENTLY ASKING]PROBLEM PAIR:&[NOW][NEW]TRUTH:[FACT or AUDIENCE BELIEF THAT MAKES PROBLEM IMPOSSIBLE TO IGNORE]CHANGE:[HIGH-LEVEL DIFFERENCE IN APPROACH]ACTIONS:PROCESSCRITERIACATEGORIES6.STATE IT SUCCINCTLY[SOMETHING PEOPLE WANT via a MEANS THEY DON'T EXPECT =GOAL +PROBLEM / TRUTH / or CHANGE]6. SUMMARIZE THE STORYWe can all agree we want to know,... "?"[GOAL]Despite the barriers we all know exist / Based on mywork with clients like you, the real problem is....[PROBLEM PAIR]Yet, Ibelieve I'vediscovered we know it's true that...,[TRUTH]Which is why, to achieve the [GOAL]weneed to....[CHANGE]Here's how.... [ACTIONS]
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