CHECKLIST - StartupFestival - examplepdf
CHECKLIST - StartupFestival - examplepdf
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  1. © 2019 Tamsen Webster, LLCwww.TamsenWebster.comCHECKLISTRED THREAD®METHODSITUATION1. DECIDE OUTCOMESFor me, this needs to .[OUTCOME YOU'RE LOOKING FOR]For the audience, this will.[OUTCOME YOU'RE LOOKING FOR]2. DETERMINE AUDIENCEThis is for,[CLIENT or CATEGORY]who want,[AUDIENCE NEED or DESIRE]value,[VALUE THAT MUST BE PRESENT]but strugglewith.[SPECIFIC QUESTION, CONFLICT, or TENSION]3. DEFINE MESSAGE TYPEWHYWHAT NOWHOW
  2. © 2019Tamsen Webster, LLC2www.TamsenWebster.comSUBSTANCE4. FIND THE RED THREAD®GOAL:[QUESTION AUDIENCE IS CURRENTLY ASKING]PROBLEM PAIR:&[NOW][NEW]TRUTH:[FACT or AUDIENCE BELIEF THAT MAKES PROBLEM IMPOSSIBLE TO IGNORE]CHANGE:[HIGH-LEVEL DIFFERENCE IN APPROACH]ACTIONS:PROCESSCRITERIACATEGORIES5. STATE IT SUCCINCTLY[SOMETHING PEOPLE WANT via a MEANS THEY DON'T EXPECT =GOAL +PROBLEM / TRUTH / or CHANGE]6. SUMMARIZE THE STORYWe can all agree we want to know,... "?"[GOAL]Despite the barriers we all know exist/ Based on mywork with clients like you, the real problem is....[PROBLEM PAIR]Yet, Ibelieve I'vediscovered we know it's true that...,[TRUTH]Which is why, to achieve the[GOAL]weneed to....[CHANGE]Here's how.... [ACTIONS]
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