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Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales Hardcover – April 10, 2018

by Alex Goldfayn (Author)

4.5 135 ratings

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WALL STREET JOURNAL BESTSELLER!

IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.

Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).

Fear is the reason we don't ask for the business more, even though our customers want to buy from us.

Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us.

This book deals with that fear.

You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.

You'll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales…dramatically and quickly.

Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.

YOU ALREADY KNOW WHAT TO DO

I am not going to teach you much in this book that you don't already know.

You're a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don't.

You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email.

You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help — that is why they've been with you for five or ten or twenty years — but nevertheless we don't ask them.

There is a difference between knowing what to do, and actually doing it.

I know you know.

With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them).

Because sales growth comes from doing, not knowing.

Today, we start doing.

And growing.

These approaches are laid out in this book, in precise detail, for you to implement in your own work.

Alex doesn't hold anything back in this manual for selling more.

What's the secret to selling more?

There is no secret.

There is no magic bullet.

There is only the work.

There are only the mindsets, and the communications.

In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!

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Editorial Reviews

From the Inside Flap

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don’t ask for the business more, even though our customers want to buy from us. Fear is the reason we don’t offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You’ll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales…dramatically and quickly. Alex Goldfayn’s clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.

IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.

Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).

Fear is the reason we don’t ask for the business more, even though our customers want to buy from us.

Fear is the reason we don’t offer our customers additional products and services, even though they would love to buy more from us.

This book deals with that fear.

You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.

You’ll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales…dramatically and quickly.

Alex Goldfayn’s clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.

From the Back Cover

IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.

Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).

Fear is the reason we don't ask for the business more, even though our customers want to buy from us.

Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us.

This book deals with that fear.

You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.

You'll also learn a series of fast, simple sales-growth techniques--like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals--that will grow your sales...dramatically and quickly.

Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.

These approaches are laid out in this book, in precise detail, for you to implement in your own work.

Alex doesn't hold anything back in this manual for selling more.

What's the secret to selling more?

There is no secret.

There is no magic bullet.

There is only the work.

There are only the mindsets, and the communications.

In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!

Product details

Publisher ‏ : ‎ John Wiley & Sons Inc; 1st edition (April 10, 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 275 pages
ISBN-10 ‏ : ‎ 1119436338
ISBN-13 ‏ : ‎ 978-1119436331
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6 x 0.75 x 9 inches

Best Sellers Rank: #185,694 in Books (See Top 100 in Books)
- #619 in Sales & Selling (Books)
- #1,841 in Business Management (Books)
- #2,538 in Leadership & Motivation

Customer Reviews:
4.5 135 ratings

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4.5 out of 5

135 global ratings

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Tom Huberty

Great Ideas and very useful tools for selling more and taking GREAT care of your customers.

Reviewed in the United States on April 6, 2018

Verified Purchase

Alex Goldfayn has moved the needle (again) on helping individuals and sales teams raise sales by addressing the complete cycle of the Customer Experience, particularly the challenges of "before the sale" and after sales follow-up to remain in your customers' hearts and minds. The planners that are available for download are extremely helpful in setting up a system that goes beyond, "Plan your work, work your plan." Our culture spends far too much in arguments about "deficits" or "What can be better" with too little time to evaluate our gifts, skills, and talents, really wanted by organizations that need our help. His ideas were confirming (Chapter 27 "Tell Your Customers What Else They Can Buy From You" and Chapter 33 "The Power of Handwritten Notes") and sometimes challenging (Chapter 13 "Value and Relationships versus Products and Services" and Chapter 15 "Making it Look Easy versus Laboring").

Helpful

Jon L. Bowles

He lays it out in a very easy to understand perspective

Reviewed in the United States on April 24, 2018

Verified Purchase

Alex is honest and fair. He is upfront with you and he isn't sugar coating what we need to do to succeed in our respective professions. He lays it out in a very easy to understand perspective, spend time and energy with those that trust you and have confidence in you. I find Alex's books very easy to read and comprehend because they both are very fundamental; stay in contact with your clients/customers, ensure they know all that you can do for them, build deeper stronger relationships with them, then ask for more and you will get more.The challenge of course is to actually do what Alex recommends. The steps and processes that Alex lays out with his templates and worksheets within the book have helped me tremendously. Keep up the hard work and I anticipate more to come from Alex Goldfayn. Continued success!

Helpful

Wesley J. Trochlil

Shockingly simple...so why aren't you doing it?

Reviewed in the United States on January 1, 2019

Verified Purchase

The best part about this book is that every suggestion made by the author is something you already have the power to do. As Alex points out repeatedly throughout the book, using the science of positive psychology, you can dramatically improve your sales, regardless of what you're selling or who you're selling to. I would go so far as to suggest that applying even just one of the many tips provided in the book will increase your sales. Apply three or four and you'll be doing gangbusters.

Easy to read and easy to apply, you'll find yourself shaking your head and saying to yourself "Why haven't I been doing this all along?" Don't wait another day; buy a copy for yourself and your whole sales team!

4 people found this helpful

Helpful

Najah J.

No real substance

Reviewed in the United States on October 23, 2022

Verified Purchase

I was hoping I could find something in this book that was fresh and of value. But each chapter seemed to promote the next chapter with the same kind of urgency about what you’re about to learn and then again, it falls flat of anything new or maybe nothing at all. So while this writer has the ability to get you to one chapter to the next, I believe you will find nothing new! Well, at least for me, it wasn’t anything new.

Helpful

Rick

Unlike what Chuck D said, you SHOULD believe the hype.

Reviewed in the United States on April 18, 2018

Verified Purchase

I've had the opportunity to see Alex deliver a presentation around the topic of this book and speak with him directly on a few occasions - I can tell you first-hand that he knows what he is talking about, and that the processes and ideas in this book actually work! The book itself is accessible and full of "ah-hah" moments (and the occasional forehead slap when you ask yourself "why am I not doing this").

If you want to actively build your sales acumen and take your business to the next-level, you need to add this book to your quick reference shelf. It's direct, it's easy to share and communicate amongst a sales team, and if you implement the ideas and processes - it will work.

One person found this helpful

Helpful

ServantofGod

Simple. Helpful.

Reviewed in the United States on July 9, 2020

Per page 3, the executive summary of this book are:-
Step 1: know how good you are so that you gain confidence, positivity, and boldness.
Step 2: communicate with customers and prospects more, because the more we communicate, the more we sell.

Simple, right?! But it’s definitely not easy.

Thanks to the author, he had made superb elaboration on the dichotomy of “Selling Boldly” vs “Selling Fearfully”. His emphasis on “doing more of what’s right” and “talking more to happy customers” are unique in a sea of sales books which focus on “fixing what’s wrong”. With the free download of the sales planner, it is helpful even to those who had read many of the same genre. In short, recommended.

p.s. Below please find some favorite passages of mine fyi.
Dogs that were shocked on a regular schedule would try to escape the shocks, but dogs that received shocks irregularly, randomly, would simply lie down and stop trying to avoid them. – Learned Helplessness, Martin Seligman pg25
When we are bold, we ask a question and remain silent until the customer answers it….When you are meek, you don’t ask them for the yes. But you work hard to avoid the no. Pg76

2 people found this helpful

Helpful

Rebecca Eller

Easy, actionable tips that will make you and your clients feel great!

Reviewed in the United States on August 9, 2021

Verified Purchase

If you want simple, positive, proactive strategies for sales professionals, pick up this book. I can't say enough good things about it. The easy, actionable tips can mostly be done in minutes a day. When I read this with coffee or listened to it on my morning run, I found that I started making more calls and enjoyed more positive interactions with customers. It's a keeper!

One person found this helpful

Helpful

Daren Klum

If you want to improve your sales skills there is no better book. Period.

Reviewed in the United States on March 29, 2018

Verified Purchase

I have read a lot of books and have been through almost every sales training on earth (Personal Power, Solution Selling, Zig Ziglar, etc. etc.). The FRESH perspectives from this book along with practical guides to use what you learn makes this book a standout in an sales industry filled with 'also ran' concepts that don't work in the real world. What Alex teaches you in this book works and is what it takes to find success in today's business world. If you follow what he teaches you will increase your sales, better your customer relationships and most importantly improve your quality of life. More sales, equals more money, which equals a better life. Thank you Alex - this book is a home-run!

2 people found this helpful

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Top reviews from other countries

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Robert P.

Freund Bestellung

Reviewed in Germany on September 22, 2023

Verified Purchase

Gebe 4 Sterne nicht weil da etwas nicht in Ordnung ist aber ich habe selber keine Rückmeldung erhalten aber es war alles ok ,habe ja auch nichts negative gehört,hoffe das ich trotzdem helfen konnte. Robert Pistulke

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rajesh khenwal

Average

Reviewed in India on July 27, 2021

Verified Purchase

It's not hitting the nail for biggest issue in sales we call fear
Although there are points that we already know,still no practical advice

Overall average

One person found this helpful

Mr. Niraj Kapur

More Than A Sales Book

Reviewed in the United Kingdom on August 20, 2020

Verified Purchase

I was recommended to read Selling Boldly from a business connection. Not only did a learn so much about sales, but I also learned about business and personal development. Alex’s book is easy to read and even easier to implement.

My favourite chapter was the 10 Critical Mindshifts for Dramatic Sales Growth. The pages on My Children’s Trees were my favourite part of the book; storytelling, emotion and persistence at its best. Buy this book now

Steve Kelsey

Immediate ROI

Reviewed in Canada on August 2, 2018

Verified Purchase

Tips and scripts to make selling basics easier and a system to make sure you implement consistantly. My first referral request after reading the book generated an intitial meeting with a billion dollar corporation.

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